As a startup and an upcoming entrepreneur the location of your business operations is very integral and so is many other vital issues that need deliberation before launching your Business.

Introduction to Nairobi Entry Strategy

Nairobi has a population of about 6.5 Million customers who provide a potential market of any product that is launched with a milling machine that processes 50 Tonnes a day basically this show that there is a huge market gap in this industry despite the availability of many players since 75 percent of this population consume maize as there staple food

Nairobi, which is the Capital city of Kenya and the 10th Largest city in Africa, It has developed and become an attractive city to conduct business and invest in. This has been favored by a couple of factors such as Infrastructure and the ease of doing business. It’s now hosting more than 1000 international and many local businesses, among these businesses include KFC, JAVA,STEERS, Several of Africa’s largest companies are headquartered in Nairobi. KenGen, which is the largest African stock outside South Africa is based in the city. Kenya Airways, Africa’s fourth largest airline, uses Nairobi’s Jomo Kenyatta International Airport as a hub.

Entry strategy Nairobi

Nairobi is a major financial capital of Africa. It is also one of the most modern cities in Africa. It is home to the Nairobi Securities Exchange (NSE), one of Africa’s largest. It hosts the regional headquarters of several international companies and organizations. In 2007, General Electric, Young & Rubicam, Google, Coca-Cola, IBM Services, Airtel, and Cisco Systems relocated their African headquarters to the city.

Here are advantages Favoring Business in Nairobi:

  1. Good Infrastructure
  2. Weather
  3. It’s the Business central point in Kenya
  4. It’s fast paced
  5. Qualified professionals
  6. Nairobi is populated and has high demand
  7. Availability of auxiliary services
  8. Stable power supply


In all positives there are negatives and in this case starting a Business in Nairobi come with its risks.

  1. Competition
  2. Cost of land/Living
  3. Congestion and insecurity

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